Sagmeister & Walsh
The Happy Show

Overview

As the resident “3d guy,” my friends at Sagmeister & Walsh reached out to help them problem solve the fabrication of a typographic sculpture. Having studied Sagmeister’s work in school, I should not have been surprised when fabrication consisted of gluing 80,000 individual sugar cubes together.

The project grew organically, at first translating sketches into 3d models and building plans for the sculpture. We then sourced the massive quantity of sugar cubes, tapping much of the city’s retail and wholesale supply, and settled on an adhesive of eggwhite and powdered sugar to glue the cubes together without melting them. Then labor came in the form of over 100 volunteers in our humble studio, for about two weeks of reality-tv-like organizational shenanigans.

We further began a long-standing relationship with Red Paper Heart, who’s face detection and projection mapping brought the sculpture to life with a visitor’s smile.

created at Ladies & Gentlemen