Christopher Fung
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THE TRUTH IS LOCAL

The New York Times

TYPE

Temporary Installation

ROLE

Creative Direction / Concept / Design

OVERVIEW

Coming soon…

 
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Credits

Client: The New York Times

Executive Creative Director, Marketing: Laura Forde

Creative Director, Marketing: Stina Smith

Senior Art Director, Marketing: Monina Velarde

Design Director, Special Projects & Brand Identity: Kelly Doe

Senior Project Manager, Audience & Brand: Blair Ecton

Senior Manager, Integrated Marketing: Holly Harnisch

Senior Manager, Media Strategy: Peter Lauer

Manager, Media Strategy: Patrick McGuire

Senior Brand Writer: Taylor Gandossy

Verbal Identity Specialist: Dash Turner

Director Brand Strategy & Marketing: Sabena Gupta

Brand Strategist: Iain Newton

Head of Photo & Art Buying, Marketing: Brenda Hutchings

Photo Edito, Marketingr: Aaron Tejada

Audio Producer, Marketing: Matt Lewkowicz

SVP, Marketing: Amy Weisenbach

EVP / COO: Meredith Kopit

Chief Marketing Officer: David Rubin

Executive Director, Marketing & Media Strategy: Janis Huang

Executive Director, Corporate Communications: Linda Zebian

Director, Brand & Media Insights: Brenna King Schleifer

Head of Writing: Susan Wessling

Experiential Design: Local Projects

Creative Director: Christopher Fung

Project Manager: Charlotte Harris

Director of Physical Design: Anthony Dong

Senior Physical Designer: Nima Vikali

Physical Designer: Vibha Agarwala

Art Director: Duy Pham

Senior Visual Experience Designer: Anthony Roy

Andrea Worby: Content Developer

Fabrication: The New Motor

Partner: Jorge Parreira

Project Manager: Stephanie Darna

 
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Staten Island

Staten Island was the birth of our storefront installation concept. By placing a life-sized cross-section of subway tunnel at street level, we hoped to capture pedestrian’s attention and curiosity on their morning commute. The Times recently detailed the history of this unfinished project and asked the community how it might have changed lives, but also how its absence forged the identity of the borough. We invite visitors to learn more about what shaped their neighborhood and ask themselves those same questions.

 
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Brooklyn

Today launched our campaign for The New York Times, a five borough installation project. Each storefront interprets a key piece of local journalism and The Times commitment to its home city. Check them out while they are up until the end of june!

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Manhattan

Today launched our campaign for The New York Times, a five borough installation project. Each storefront interprets a key piece of local journalism and The Times commitment to its home city. Check them out while they are up until the end of june!

 
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The Bronx

The Bronx installation creates an impossibly large classroom in a confined space, highlighting the stretched and unequal distribution of resources available in New York public school system. Through forced perspective, we place the viewer at the back of this Escherian classroom, exaggerating the distance from education itself. By purposefully hindering visitors from seeing the details layered towards the front, they become the student seeking knowledge that is just out of reach. 305 East Kingsbridge Rd.

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Queens

Queens attempts to capture the complexities of a life and a neighborhood in one image, following a comprehensive article from The Times that strives for the same. While one viewshed evokes the iconic neon glow of this diverse community, the opposite reveals the image of a butterfly, representing the woman central to this story. One story, hidden in plain sight. One out of countless that deserve to be told.

 
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