NHTSA
Buzzed Driving

Overview

Directed this simple PSA for the launch of the NHTSA’s “Buzzed Driving is Drunk Driving” campaign. The premise was the not-so-subtle link between the humm of neon signs found in bars across the country and the campaign’s namesake. The signage conveyed sobering messages to discourage

We shot live action plates at a number of local establishments and siperimposed cgi neon signage into each scene. Each sign was carefully designed and created in cgi to feel like an authentic neon sign and fit its location.

created at Ladies & Gentlemen

Credits

Production

Production Company: Ladies & Gentlemen
Director: Christopher Fung
Director of Photography: Christopher Fung

Post-Production

Post-Production: Ladies & Gentlemen
Creative Director: Christopher Fung
Technical Director: Craig Kohlmeyer
CG Artist/Compositor: Tiffany Chung